LUMIFY - Something Amazing

Senior Art Director | Barker

LUMIFY eye drops reduce redness so dramatically, eyes look whiter, brighter, and more radiant. After a successful launch in 2018, the brand was looking for a refresh that highlighted the key benefits of LUMIFY in a more streamlined, premium look. We told this story through an eye-focused commercial that alluded to an Influencer sharing her beauty secret. We also created web, print, digital, social, and experiential assets. Our campaign exceeded sales and attracted a new, beauty enthusiast group to the eye care aisle—resulting in 75% growth within the category.

Production + Photography: Barbara Donninelli