I’m Dana, a Jersey-based creative leader, designer, and strategic thinker.

I'm a multidisciplinary creative with a dual-degree in Graphic Design and Communications. I have experience across a breadth of industries, clients, and mediums, with a focus on creative direction, UX/UI, product design, branding, and integrated campaign development. I’m always up for a new challenge, and take a holistic approach to design and storytelling. I’m passionate about purpose-driven brands that make a positive impact, and transforming complex challenges into intuitive design experiences. I also enjoy mentoring and leading creative teams, while collaborating with diverse clients and partners.

In my free time, you can catch me planning my next day trip, cooking, kayaking, hiking, or laying out the groundwork for a New Jersey-themed book.

EXPERIENCE

Urban Emu — Senior Design Director
Prior: Senior UX/UI Designer
November 2021 – March 2025

Barker NYC — Senior Art Director
February 2019 – November 2021

Freelance (in-house)
Companies include: BARKER, Patients & Purpose, Slice (app)
March 2018 – February 2019

Havas Life New York — Senior Art Director
September 2016 – March 2018

ConcentricLife — Senior Art Director
Prior: Art Director, Junior Art Director
February 2014 – September 2016

20/20 Magazine (Jobson) — Graphic Designer
January 2011 – January 2014

MSNBC — Weekend Freelance Designer, Assistant Broadcast Coordinator
Prior: Freelance Designer
May 2010 – March 2014

Education

Boston University (Bachelor’s, dual-degree)
Graphic Design, Communications (Advertising)

Scuola Internazionale di Grafica Venezia (study-abroad)
Italy Studio Arts Abroad Program

School of Visual Arts (SVA) (continuing education)
Integrated Advertising, AVID Editing, Editorial Design

General Assembly (continuing education)
User Experience Design Circuit

SKILLS

Figma, Sketch, Miro, Adobe CC (Photoshop, Illustrator, InDesign, Acrobat, XD), Microsoft 365, WordPress, Campaign Monitor, Jira, ClickUp. Basic HTML & CSS, After Effects, Premiere Pro

Additional: Prototyping, user research, usability testing, auditing, design systems, mentorship, presenting, brand strategy, client communications, project management, budgeting, production (commercials, video, photo shoots)